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About River City Rental & Sales

River City Equipment Rental and Sales, Inc. is a locally owned and operated company founded April 1, 2007 by Bill Waddell, President and owner.  The company strives to develop customer relationships, provide an unmatched level of customer service, and maintain quality equipment.  River City is able to achieve these goals through its experienced management and sales team, which has been paired with a support staff that is second to none. 

We look forward to continuing to service North Alabama as the only locally owned and operated industrial and commercial rental company!